Grampians Tourism was established in 2009 and is the peak industry body for tourism in the Grampians Region. It encompasses and is directly supported by the four surrounding Municipalities of Ararat Rural City Council, Horsham Rural City Council, Northern Grampians Shire and Southern Grampians Shire.
Grampians Tourism primary purpose is to deliver a coordinated approach to marketing, product development, infrastructure investment and industry development for the Grampians Region. To further increase the Regions visitation we create cooperative marketing and advertising opportunities within the Tourism industry, to also highlight the experiences and destinations.
Grampians Tourism Board includes 6 industry based members as well as representatives from the 4 participating Councils, Parks Victoria, Regional Development Victoria and Tourism Victoria.